I’m excited to share this special guest interview with product launch specialist, Shannon McCaffrey – often referred to as ‘The Soulful Marketer’. Shannon’s been behind 6 and 7 figure launches of some of the biggest names in the world of online entrepreneurship and we’re lucky to have her here, sharing some of the latest trends […]
Blog
Tech, tips and behind-the-scenes stories to help online entrepreneurs level up their video, livecasts and photography for higher engagement and conversions. Not subscribed? Join the free Visual Media Mastery community and never miss a post!
How, Why and When to Use a Teleprompter for Your Videos
Teleprompters can be a blessing and a curse, but they have their place. Here are some tips for using them to best advantage. People have a love/hate relationship with teleprompters. As an online business owner, the message and wording of your videos needs to be carefully crafted and on point. But you also don’t want […]
What Type of Mic Should You Use for Better Sound Quality in Your Videos?
The audio quality of your social media and marketing videos is important; here I unpack the 2 common types of microphones that can improve your sound. If you regularly create videos and/or livecasts for your online business, are you getting the best sound? Audio quality for your videos is very important – and while it […]
3 Pro Tips for Better Lighting for Your Video, Livecast and Photography Shoots
Lighting is the most important factor in creating beautiful and flattering imagery. Improve your next shoot with these simple tips. Nearly all online entrepreneurs rely on video and photography for their social media, sales pages and websites. Yet most don’t understand basic lighting principles that can improve the visual assets they regularly create for their […]
How to Create a Better Photo or Video Shoot Experience
Your shoots are important, so be sure they’re the best they can be. Here are 3 pro tips to assure a successful shoot day. If you are an entrepreneur with an online business, you’re likely routinely shooting videos, livecasts and/or photography for your marketing materials and social media content. Important as each shoot is, no […]
3 Keys to Planning a Better Photo or Video Shoot for Your Online Business
It takes time and effort to create video and photography assets for your business; are you getting the most out of your efforts? If you run an online business, you need video and photography assets. You may be regularly shooting for social media, webinars, sales videos, training videos…and it takes time and effort. So, are […]
How to Find a Photographer for a Personal Brand Photography or Video Shoot [4/4]
Finding the right match isn’t easy; here are some inside tips for identifying and vetting a photographer that will be a good fit for your next shoot. This video is the 2nd of a 4-video mini-training series, giving you pro tips to help you get the most out of your next personal brand shoot. A […]
How to Get More Out of Your Personal Brand Shoot by Thinking Bigger [3/4]
3 Pro tips & strategies to help you engineer a successful personal brand shoot. This video is the 3rd of a 4-video mini-training series, giving you pro tips to help you get the most out of your next personal brand shoot. In this video, you’ll learn 3 important strategies for designing a high-value shoot that […]